WELLA SOFT COLOR
NATURAL HAIR COLOR THAT RESPECTS YOUR HAIR
NATURAL HAIR COLOR THAT 

RESPECTS  YOUR HAIR

WELLA SOFT COLOR

NATURAL HAIR COLOR THAT RESPECTS YOUR HAIR 
Love your healthy colored hair with 90% less hair breakage and shine for weeks! Thanks to Wella Soft Color, the new advanced natural hair color that respects your hair. The Ammonia-free & caring formula is infused with Coconut oil, Shea Butter and Aloe Vera for radiant multi-dimensional tones and harmonious grey blending up to 28 washes. ​

Youloveyourhairso color it with Love!


Getmulti-tonal & shinytones leavingyourhairvisiblyhealthy, with 90% lessbreakagethanksto a gentle formula with no Ammoniaand natural ingredients.

COLOR YOUR HAIR WITH  

COLOR YOUR HAIR WITH  

RADIANT & HEALTHY LOOKING COLORS

RADIANT & HEALTHY LOOKING COLORS

IN A

IN A

GENTLE & CARING FORMULA

GENTLE & CARING 
FORMULA

NEW Soft Color is formulated with an exclusive combination of No Ammonia color cream and hair caring natural ingredients: Shea Butter, Coconut Oil & Aloe Vera. ​

Your hair looks incredibly healthy to reveal the best of your hair color.

NEW Soft Color is formulated with an exclusive combination of No Ammonia color cream and hair caring natural ingredients: Shea Butter, Coconut Oil & Aloe Vera. ​

Your hair looks incredibly healthy to reveal the best of hair color.

SUITABLE

SUITABLE

FOR ALL HAIR TYPES & NATURAL HAIR COLOR

FOR ALL HAIR TYPES & NATURAL HAIR COLOR

LIGHT
BLONDE

MEDIUM
BLONDE

LIGHT 
BROWN
LIGHT
BLONDE

MEDIUM
BLONDE

LIGHT 
BROWN
CHOOSE FROM 29 SHADES

DISCOVER ALL

CHOOSE FROM 29 SHADES

DISCOVER ALL

WHAT’S IN THE BOX

1 Tube of color cream with shea butter​

1 Bottle with applicator of developer milk ​

2 Sachets of shine booster conditioning serum ​

Leaflet​

Pair of gloves 

WHAT’S IN THE BOX

1 Tube of color cream with shea butter​

1 Bottle with applicator of developer milk ​

2 Sachets of shine booster conditioning serum ​

Leaflet​

Pair of gloves

WHAT’S IN THE BOX

1 Tube of color cream with shea butter​

1 Bottle with applicator of developer milk ​

2 Sachets of shine booster conditioning serum ​

Leaflet​

Pair of gloves

SO EASY, SO QUICK TO APPLY

SO EASY, SO QUICK TO APPLY

SO EASY, SO QUICK TO APPLY

A. HOW TO USE IF 
YOU NEVER COLORED OR DIDN’T COLOR FOR 3+ MONTHS 

A. HOW TO USE IF 
IF YOU NEVER COLORED OR DIDN’T COLOR FOR 3+ MONTHS 

STEPS

1. Put on the gloves and mix tube 1 into developer bottle 2.

2. Apply all over to dry hair, starting at the roots.

3. Distribute the coloration evenly and leave for 20 minutes.

4. Rinse the hair and massage the conditioner, leaving it for 3 minutes. Rinse again. 

STEPS

1. Put on the gloves and mix tube 1 into developer bottle 2.

2. Apply all over to dry hair, starting at the roots.

3. Distribute the coloration evenly and leave for 20 minutes.

4. Rinse the hair and massage the conditioner, leaving it for 3 minutes. Rinse again. 

B. HOW TO USE IF
IF YOU COLOR EVERY 1-3 MONTHS WITH SIMILAR SHADE 

B. HOW TO USE IF
YOU COLOR EVERY 1-3 MONTHS WITH SIMILAR SHADE 

STEPS

1. Put on the gloves and mix tube 1 into developer bottle 2.

2. Apply color cream onto new growth root area first, making 2cm partings throughout the hair.

3. Let the product develop for 10 mins on the roots first.

4. Apply to the rest of hair and let develop for more 10 mins.

5. Rinse the hair and massage the conditioner, leaving it for 3 minutes. Rinse again. 

STEPS

1. Put on the gloves and mix tube 1 into developer bottle 2.

2. Apply color cream onto new growth root area first, making 2cm partings throughout the hair.

3. Let the product develop for 10 mins on the roots first.

4. Apply to the rest of hair and let develop for more 10 mins.

5. Rinse the hair and massage the conditioner, leaving it for 3 minutes. Rinse again.