YOUR COLOR, YOUR POWER
YOUR COLOR, YOUR POWER

OUR MOST INTENSE, MOISTURISED AND LUMINOUS COLOR EVER

OUR MOST INTENSE,   MOISTURISED AND LUMINOUS   COLOR EVER

Wella’s NEW Koleston Oil Cream Color goes beyond just grey coverage. Our Advanced Shine formula is enriched with moisture and designed to provide deep hydration for our most intense color and radiant shine yet with 100% grey coverage. The result? An intense, smooth and extraordinarly brilliant color that reveals your power from within.


Wella’s NEW Koleston Oil Cream Color goes beyond just grey coverage. Our Advanced Shine formula is enriched with moisture and designed to provide deep hydration for our most intense color and radiant shine yet with 100% grey coverage. The result? An intense, smooth and extraordinarly brilliant color that reveals your power from within.


OUR NEW FORMULA

OUR NEW FORMULA

BOOSTS 7 SIGNS 

OF HEALTHY HAIR

BOOSTS 7 SIGNS OF HEALTHY HAIR

READY FOR YOUR PERFECT LOOK?

READY FOR YOUR PERFECT LOOK?

TRY 100% INTENSE, MOISTURISED AND LUMINOUS COLOR
TRY 100% INTENSE, MOISTURISED AND LUMINOUS COLOR

TAKE A LOOK AT

TAKE A LOOK AT

WHAT'S

IN THE BOX


1. Intense Color Cream 

2. Oil Based Developer 

3. Our Exclusive Color Reactivator 

4. 2 Advanced Intense Gloss Treatments

WHAT'S

IN THE BOX

1. Intense Color Cream 

2. Oil Based Developer 

3. Our Exclusive Color Reactivator 

4. 2 Advanced Intense Gloss Treatments

NEW
NEW

ADVANCE SHINE FORMULA

ADVANCE SHINE FORMULA

The NEW Wella Koleston Color Cream features the first change in our color formula in 20 years. The revolutionary Advanced Shine formula is designed to moisturize and control damage by preventing the free radicals that harm hair. The result? 100% Intense color and radiant shine.


Infused with a fresh floral scent for the most pleasurable experience.


The NEW Wella Koleston Color Cream features the first change in our color formula in 20 years. The revolutionary Advanced Shine formula is designed to moisturize and control damage by preventing the free radicals that harm hair. The result? 100% Intense color and radiant shine.


Infused with a fresh floral scent for the most pleasurable experience.


KEEP YOUR COLOR FRESH

KEEP YOUR COLOR FRESH

EVEN IN BETWEEN COLORATIONS
EVEN IN BETWEEN COLORATIONS
ROOT TOUCH

UP 10 MINUTES

Need a little more coverage between coloring? Touch up your roots in just 10 minutes with permanent Root Touch up 10. 

ROOT TOUCH

UP 3 SECONDS

In a hurry?
This easy-to-apply formula works in only 3 seconds for perfectly polished roots.
COLOR

CONCEALER

Gradually conceal your first greys using Koleston Color Concealer, infused with argan, macadamia and coconut oils.

ROOT TOUCH

UP 10 MINUTES

Need a little more coverage between coloring? Touch up your roots in just 10 minutes with permanent Root Touch up 10. 

ROOT TOUCH

UP 3 SECONDS

In a hurry?
This easy-to-apply formula works in only 3 seconds for perfectly polished roots.
COLOR

CONCEALER

Gradually conceal your first greys using Koleston Color Concealer, infused with argan, macadamia and coconut oils.