UK based hair colorist and stylist James Earnshaw (@jhair_stylist) has been appointed Wella Professionals Global Ambassador. James is a multi-award-winning hairdresser who has become social media icon thanks to his engaging content and passion for color transformations. His dynamic, content where he champions Wella, has built him a rapidly growing following on social networks including IG and TikTok.

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As Wella Professionals Global Ambassador, James will work exclusively with Wella across its color, care & styling brands. He will collaborate closely on core strategic areas, including partnering with Wella's R&D team shaping innovation, new services, and the creation of new collections, showcasing Wella at global events, and educating hairdressers around the world.

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Having worked with Wella for the last decade and in recent years as a Digital Color Ambassador for the UK & Ireland, James has a deep understanding of Wella brands and is a master at bringing its diverse product range to life. His role has seen him educate and entertain in global territories including the US, Australia, and all over Europe, and James has worked with Wella on a number of standout campaigns including KP:ID and Shinefinity.